I work with companies that are hard to explain.
I help founders of technical companies tell their story. On the landing page, in the launch post, and in the press.
Why the fox?
In the Finnish folktale, a poor woodsman's son inherits nothing but three snares. He catches a fox, spares it, and the grateful fox becomes his advocate.
The fox goes ahead of his master and tells the king's court the story of “Mighty Mikko” before Mikko ever arrives. The reputation travels ahead of the man.
The fox then spends the rest of the tale making the story true - securing the castle, closing the gap between the claim and the reality.
The tale is from 1852 and the job hasn't changed. Your story travels into rooms you never entered. My work is making sure it says the right thing.
Remedy Robotics
Robotic endovascular surgery. Translating complex clinical workflows into tactile, remote physical automation.
Kernl
Highly secure infrastructure for sensitive compute. Framing cryptographic claims as unassailable trust.
Pally
Relational AI-native engagement systems. Moving from pure transactional utility to persistent human companionship.
Possible Ventures
Early-stage frontier tech investing. Shaping the narrative of breakthroughs before the market builds consensus.
Sprint
We fix one specific surface. The story, the page, or the launch. Fixed scope and fixed fee.
Ongoing
I become your research communications function. Your research keeps shipping. The story needs to keep pace. I handle the monthly rhythm of launches, papers, claims, and responses.
I spent my career making complex things understandable across agencies, startups, and hundreds of founders. I am a PhD researcher with the University of Melbourne, studying how people actually make sense of AI products, and the Head of Strategy & Innovation at Dreamlab, the brand studio for frontier companies.